Our Why

Born and raised in Jackson, Mississippi, POWERING U founder Darrell Devaull was born with a passion for athletics. He started his education at Jackson State University, but life’s twists and turns brought him to Dallas, Texas where he received his degree in Sociology and Marketing from the University of North Texas. He then received his MBA with a concentration in Sports Marketing.

Throughout his career Darrell has used his extensive sales and business development experience to engage small business owners and C- Suite executives. His unrelenting drive for success and his passion for sports is has led to him to jobs with Rival and Fox Sports Southwest as a field reporter. He has covered events such as the Nike Combine, South by Southwest (SXSW), AdobeMax Conference and Consumer Electronics Show (CES).

In 2015, Darrell lost the love of his life, Brenda, to breast cancer. With two kids looking to him for guidance, he used his wife’s passing as inspiration to start POWERING U and help others find their passion and share their stories.

He continues to give back to the Dallas Community, supports DISD, the Dallas Chapter of Jack and Jill of America, Inc. and is a former board member of the Coppell Exchange Club.

He who has a why can endure any how. — Frederick Nietzsche